Story Ads' Popularity Is Growing |
Posted: October 17, 2019 |
With more than two years of Story Ads from Instagram and the first anniversary of Facebook Story Ads fast approaching, this has proved to be a favorite for the advertisers and the companies. More than 3 million seem to be happily using Story Ads on Instagram, Messenger, and Facebook. Advertisers were spending close to 20 percent of the revenue in Instagram Story Ads. This is from 500 million accounts using Story Ads on its platform. Other interesting statistics include the fact that one-third of the most viewed stories are emanating from businesses and one in every 5 stories evokes a direct message from the audience. One thing is for sure Story Ads are generating a lot of activity. If you are adigital marketing company in Kochi and not yet used Story ads for increased engagement with the audience, it is the right time to do so. You can work to engage more with your audience on Instagram and Facebook. Given below are some points that advertisers claimed are working for them when they use Storey Ads. #1: Experiments and testingIt is a good idea to test various strategies such as placement of logos and pictures, fast vs. slow pacing, color schemes, etc., with Story Ads. Running tests now and then shows what works for you and what does not. You can straight away exclude what does not work. #2: Creativity is good for e-commerceMany ad agencies now recommend Story Ads for its e-commerce clients. It prompts the audience to explore more and newer products. The carousel card options are a great option that can be used for this purpose. Even when using this method using three to five cards is the best advertisers feel. Instagram e-commerce ads used with quick polls are also generating more revenues according to observers. #3: Instagram vs. Facebook Story AdsInstagram Story Ads have more of a head-start when compared to Facebook Story Ads. This is because they were launched a year earlier. Click-through rates have been lower for Facebook Story Ads. The Instagram CTR rates were almost double that of Facebook. #4: Facebook ad toolsMany ad gurus feel that advertisers should take advantage of the tools available on Facebook to manage their ads. One such tool is the Asset Placement & Customization tool. This helps the advertisers pass through the learning phase very quickly. #5: More users are turning to storiesMore social media marketing companies in Kerala can engage with more of their audience with Story Ads as numbers have been consistently increasing. Almost 500 million users are engaging with stories today. Stories are garnering the attention of a wide audience regardless of their ages. News Feed audience is seen to be moving towards Story Ads more than ever before.
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