IMPORTANT THINGS TO REMEMBER TO MAKE YOUR CONTENT STAND OUT |
Posted: August 7, 2019 |
Has it resulted in gain in number of visits, clicks, conversions & profit? How can one ensure that their piece of content gets the necessary & deserved success? At Pubblisher, we go that extra step to make sure our content strategies look & feel authentic on various platforms. We take a scientific approach towards campaigns and craft the best possible strategy to deliver impactful content. Here are important filters to have in mind that would help increase the chances of success for a piece. 1. HOW TO DERIVE SUCCESS FROM GOOD CONTENTA good piece of content requires research, multiple drafts of changes, amazing visuals, explainer videos & content based on interested queries. Even after spending time, research & effort on a piece of content, there is a high possibility that it is received with mediocre interaction. Competitor brands that may have below average content could get more attention purely because the digital marketing space is not a level playing field. Here’s how one can try to get around the simple obstacles good content might face
2. MAKE CONTENT THAT IS NOT ONE DIMENSIONALA good measure for content is how versatile it can become for other pieces of content later. Consider every piece as an investment that could lead to generation of newer content on other platforms. By creating content with multiple purposes, one can easily double or triple the ROI on investment. A good piece of content should give way to be repurposed as multiple supporting articles, serve as topics for conferences & podcasts. 3. NOTHING BEATS HARD WORKLike everything else in life, creating the best content is not hard, it is just hard work. For Amateurs: A good starting point is to build a strong base in link building with your content. Think from the POV of a potential visitor. Try answering all the questions that they might have and inculcate that intent in your content. Create value for your content by providing reviews, images, multimedia links & support for the user. Also streamline related searches in a way that it covers all possible extensions of the same search. If you are covering a topic that has been covered before, try to keep it accurate and direct for the visitor. 5. THE IMPORTANCE OF CORE CONTENTThere is nothing more important than making the core content accessible & relevant to the target audience. This does most of the heavy lifting & converting engaged interest to a sale becomes easier. But quality in core content is just one part of the struggle. As a brand, it is important to create related content that could spark an interest in visitors to drive traffic to your page. Dig deeper and try to understand what the target audience is struggling with & how the brand can solve or provide for it. Core content should be based on this & overlapping topics.It is also important to plan content for both short term & long term success. How important is regularity in interesting content over relevancy to the brand? Strategize content when it comes to new topics. 6. PROTECT YOUR INVESTMENTSOnce you have produced content, it’s even more important to be mindful of where it lives. There are multiple platforms that gives a brand the potential to reach a massive audience but it comes with its own set of problems. Every single time content is put out, a good ROI output is important. Here’s how popular platforms could be counter productive; Lack of control: Once the content is out there on these external platforms, it is out of your hands. Your content could be inaccessible, be subjected to competitor’s advertisements or be pushed along with a premium subscription. Measure of ROI: With external platforms, it is difficult to track your ROI as well. Converting traffic from these platforms is almost impossible & they could end up gaining exposure in case the content goes viral. The heavy dependency on these big platforms end up becoming a weakness. TO WRAP IT UP Like it has been said before, content & digital marketing is not effective if there is no tangible ROI that is generated.
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